Marketing as always been use by companies to increase not only their profits but also their presence and brand awareness which means potential customers can buy into their products and/or services and this will trigger increase in their revenue. Marketing mediums such as TV, Radio, Newspaper, E-mail, internet and Social media have been use. However, mobile ad marketing started around 2000 and is gaining more ground now as a stand alone marketing tool or it is use as a combined tool together with the traditional ways of marketing to produce outstanding results for big companies. I believe small companies need to tap into this opportunity fast and move with time to enhance your productivity.
For those that do not understand Mobile marketing, I will give you a brief explanation of what it means. It is refer to as one of the two categories of marketing on or with a mobile device, such as a cell phone or with a more old fashion definition, is meant to describe marketing in a traditional way - for example - technology road shows or moving billboards. Mobile marketing is a means of communication to a targeted group or individual that is design to add value in order to produce a form of action or response using a mobile phone and/or device. However, I am focusing on marketing with mobile device, the cell phone. Note that mobile marketing is not only about mobile phone, it also includes other devices that is portable and easily carried around by people or your customers e.g. iPads.
Mobile marketing is can be generally defined as “the use of mobile as a medium of marketing products and/or services through communication” or “distribution of any kind of promotional or advertising messages to customer(s) and/or prospect customers through wireless networks”. To be more specific, it means the using of interactive wireless media, e.g cell phone, to provide clients with location and time sensitive, often targeted information that promotes goods, services and ideas, thereby generating value for all business owner(s). It is a way you can increase and strengthen your customers’ satisfaction.
I will take you through ONE type of mobile marketing you can use to boost your revenue. Focusing more on the most effective way that I know will benefit your business greatly.
There are various ways of advertising through the mobile; one is through e-mails, where most people can receive on their Smartphone, iPhones, Blackberry and ipads. But remember that not everybody have access to mobile internet. Another way of mobile advertisement is through text messaging, normally called SMS including multimedia marketing send to people to inform your customers of important event, offers including discount or last minute offer. And you could also use text messaging to introduce your business to new audience participation-based campaign to visit your website (if you have one) or your location. I particularly believe this to be the current best marketing strategy you could use to grow your business. It can be use as a viral marketing tool, where your customer forward your SMS to other people they know might be interested in your products and/services.
Benefit of using SMS include
v It is very easy to run just about any type of your SMS marketing strategy, promotion or campaign using the method I will discuss below.
v You can get your campaign out and running in minute, which does not waste time, energy and resources.
v It supports practically any mobile phone in world.
v Apart from sending from one mobile phone to another, it can also be sent from a machine such as PC(web), application or server to a user,
v Your customers and/or your prospective customers will get the SMS within 1 minute of sending it.
v It can be use as an ongoing opt-in mobile advertising campaign.
v You reach greater audience than the traditional methods (do you know that 97% percent of mobile phone user open their text message immediately they receive it compare e-mails, where people have to wait until they have access to their e-mail, which we all know is often will be deleted or sent to junk mail as spam). A study by Opus Research shows that 97% of all SMS marketing messages (text messages) are opened and 83% within one hour. This clearing show that these statistics blow away those internet advert and other online advertisement. The mobile marketing features allow you to send and receive SMS messages and set up actions to be automatically performed when SMS messages are received.
v You can send bulk SMS messages to groups of subscribers (great for offering your promotions, coupons (saves you money on printing out coupons) or other notification(s)).
v You can send out individual SMS messages to each customer (perfect for reminders).
v You can create SMS auto-responders (this allows your customers to respond to your adverts).
v You can build text-to-subscribe services to let clients sign up to hear more from you by email, wherever they are.
v You can send and receive messages from your own applications, using your PDA or other gadget.
v You can track sent messages, with full delivery receipts.
v Its relatively inexpensive and allows you as a business to reach out to highly targeted consumers.
v It is a very effective marketing strategy that would not cost you the world.
v Millions of people have the ability to receive text message anywhere in the world.
v Engage your clients/customers with loyalty and retention based program.
v Build-up customer based lists.
v Reach your customers directly compare to TV ads.
v Increase your customer’s loyalty, engagement and satisfaction.
Do you want your customers to know about a last minute offer or important information like an event, an event reminder or want to give your customers a way to contact you directly from a print advert, so they don't have to wait until they check their e-mail and probably forget before they even get to their desk especially for those that do not have access to Smartphones yet (will discuss how you can solve this problem further below)? Then use a SMS service to solve your problem.
Do you want to know more about making money with mobile then click here
