Recession! It's this year's buzz word, but do any of us really know what it means? Better still, when do we know that the recession has affected us? Simple logic tells us that in times of boom and in times of recession, the same amount of money is still present in the economy; it's just in other people's bank accounts! So to beat the recession, you just need to know whose bank account the money is going to land in.
Smart marketing is a way to build a self-sustaining online business and is a fast and inexpensive way to maximise your cash flow and ensure your market is truly worldwide, therefore ensuring that your website can conveniently land on the computer screens of the many people that have money in the bank. EBay is a great example of a successful online marketing system. EBay & Microsoft were the pioneers of this and have set a benchmark for all online businesses. So what does the average person like you or I do if we don't have the skills or resources of Bill Gates, nor the ideas of EBay, nor the capital of Warren Buffet?
Here are four key points towards helping guide you amidst the online marketing jungle and help you choose an online business that will beat your recession blues.
1. What you need is a turnkey self-sustaining online business with a product that is actually a "must have" in times of recession; a product that is high tech; a product that will still be relevant and "hot" in years to come; better still, a product that all generations can relate to and use.
2. A product that has a high profit margin! Therefore a lot of customers aren't necessary to make a substantial income. When the internet started, every product and business was an incredible opportunity but many markets and products have now over saturated the internet (think weight loss, nutrition, eBooks' etc). In today's market the concept of a small percentage of a lot of sales is a hard market to crack considering the saturation of some products and markets. It's far better to have a high margin product that requires far less sales to earn a substantial income.
3. You need an online business that is truly "work from home" and that is truly "mobile". As airline travel becomes cheaper so will our ability to holiday and to live summer in one region and winter in another. You need a portable business that can travel with you! The new generation have become very good at travelling before they turn 21, how will they fund this?
4. You need a product that doesn't require a degree, a product that can be taught quickly and learnt quickly, a product that has results and testimonials that will blow your socks off. No longer does an extra $2000 a month really stir the emotion: "We've heard it all before!" Today we want that million dollar a year income FAST! Look for a company that is producing $250,000 plus first year.
5. You could also make massive money with cell phones.
So if you're sitting at home surfing the internet searching for your next opportunity, you need to develop yourself a checklist so that you can successfully identify a company's strengths and weaknesses. Don't get caught in the hype of pills, potions and products that could outdate or need updating quickly (fads). Don't rest on the assurance that just because a company could survive the 70's 80's 90's that they are necessarily going to be able to ride the wave of the entrepreneurial online business culture of this millennium. Look for a product that is easily transportable to every country; don't forget to find a product with a high profit margin and an exceptional compensation plan.
Allow me to paint you a picture, of successful products that have already reached their peak. In the 1970's it was all about cleaning products, Tupperware & Makeup being sold from the comfort of your own home, this was an exciting era and the start of the home based millionaire. The 80s & 90's were the growth phase of the nutrition, weight loss, eBay, Google and Microsoft millionaires.
Then the technology bubble burst and many of these businesses, whilst they had maintained their market sector, had not grown at the same rates that their original eras provided them, therefore the previous growth that home based millionaires had achieved may not be achievable in today's market. So you find yourself asking, what's hot property in 2012?
1. Personal development
2. Affiliate marketing
3. Social networking
My bet is that personal development could just tick all the boxes that we have discussed. Imagine growing your mind and your bank account at the same time. Good luck in your search for a recession proof online business.
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